Tag: communication

Datanalysis - Mettons vos données en action Sites > Businesslab > Blog > communication
Artificial Intelligence, Hospitality
13 février 20190

Innovation- Chatbots in the Hospitality Industry

Chatbots were one of the most significant trends of 2017. These small pieces of software with pre-programmed interactions allow you to communicate with them naturally and simulate the behavior of a human being within a conversational environment. It can be a standalone service or integrate within other messaging platforms like Facebook Messenger.
The adoption of these virtual assistants is growing, and brands are using chatbots in lots of exciting ways. You can order food, schedule flights and get recommendations for pretty much anything. Chatbots seemingly are the future of marketing and customer support.
The use of chatbots in the hotel industry is still evolving, but it currently encompasses a wide range of services, from hotel bookings and customer service inquiries to pre/post-stay inquiries and general travel advice.
The hotel industry can experience many benefits from the use of chatbots, among them:
  • They can be used as a reservation channel to increase direct bookings.
  • Since chatbots are available 24/7, they will reduce reception workload by giving guests instant and helpful answers around the clock.
  • Guests can check-in/check-out on the fly with the aid of a chatbot.
  • They will help independent hotels to build accurate guest profiling so that they can provide personalized offers to their guests. The hotel will be able to deliver tailor-made offers instantly and directly via chat before, during or after their stay.
  • Guests can opt-in to be notified from chatbots about the places to visit, the rates of the hotel’s cars, etc.
  • The ease of booking and the proactive concierge services create brand loyalty and improve guest satisfaction.
  • Hoteliers will be able to obtain customer reviews post-stay via a chatbot. This is much less invasive compared to traditional email marketing, which is often ignored.
What challenges do they pose for hoteliers?
Adopting this new hotel technology involves many challenges for hoteliers. For instance:
  • Independent hotels will need to simplify their booking process to accommodate chatbots.
  • Hoteliers will need to provide a consistent booking experience on chatbots in comparison to other channels.
  • General managers will need to monitor chatbots where there is a human element. They will need to allocate staff resources.
  • Hoteliers will need to manage guest expectations since guests will expect a quick turnaround on their requests through chatbots.
As you can see, chatbots present many opportunities for hoteliers, from increasing customer loyalty to enhancing the guest experience. To keep your guests coming back for more, definitely consider joining the chatbot revolution – but only if your hotel is equipped and prepared for this big step.
Business Intelligence
07 janvier 20190

Smart City, Smart People, Smart Data

Smart City, Smart People, Smart Data

Creating a smart city is based on concepts of innovation, technology, sustainability and accessibility ensuring economic progress as well as a higher quality of life. This is opening an infinite number of opportunities to become more efficient in both public and private management. It means that  both the public sector, as well as the private (all types of business)  sector have to be prepared to express their ambitions collaboratively about what they want to achieve in the future. 

Democratisation of technology has meant that people are much more demanding, informed, über-connected and multi-channel. With the advent of new technologies in particular Internet of things, new business models are emerging to  build solutions that increase or improve  the citizens’ quality of life. from optimising public transport routes to using smart garbage bins to track litter habits.

Whilst the deployment  of smart cities involve several innovative technologies to facilitate sustainable urban spaces, the concept is still vague and open.  The ‘smart’ capabilities need to be operational and measurable. In order to evaluate how ‘smart’ is a smart city, robust data management and analysis is required.

This entails very close collaboration between both public and private sectors to share and analyse the vast amount of data being generated by new technologies. There are a billion places to gather data, and more tools are coming to market to help collect as much of it as possible.

The ability to share vital information in real time would enable businesses operating both in the private and public sector to develop powerful hardware systems  and software solutions;  that not only support automation but provide the ‘smart’ capabilities of a city and its infrastructure. Today, there’s an assortment of technologies being used to handle various characteristics, such as high volume, data location, and a variety of data source types. The collection of crucial data from any kind of source, such as the own city’s sensors, participatory sensing (for instance, sensors integrated in citizens’ smartphones), would enable the compilation of information about people and vehicle traffic, parking, environmental values, waste generated, energy consumption and healthcare etc.  for the smart functioning of the city’s basic services.

It’s easier said than done one is tempted to say. Whatever the hype, whether artificial intelligence, machine learning or automation, it must start with data. Data is vital for smart cities technology.

First and foremost sound and mature data management practices  need to be in place. Technology alone is not sufficient to build a smart city. Competent human intelligence is also part of the equation to complete this:  Employees need to be comfortable analyzing and making decisions with data. Not only should the data analytics platform be robust, the team’s responsible for it must have a good mix of skills. The tecchies and fuzzies of this world will drive the vision of the Smart City not the traditional analysts.

“Finding solutions to our greatest problems requires an understanding of human context as well as of code; it requires both ethics and data, both deep thinking people and Deep Learning AI, both human and machine; it requires us to question implicit biases in our algorithms and inquire deeply into not just how we build, but why we build and what we seek to improve.” * (Scot Harley )

The essential question in the continuously growing amount of data volumes is how to make practical use of these volumes and without analytics, interpretation and algorithms it just isn’t possible. Advanced analytics has emerged as a critical component of modern analytics architecture, with companies turning to statistics, predictive algorithms, and machine learning to maximize the value of very large data sets. Without having to examine every dimension and variation in the data manually, people are automatically guided to relevant insights and alerted to data points that are worth exploring. The use of AI-driven smart data for customer analysis, fraud detection, market analysis, and compliance is becoming a reality to uncover insights hidden in data.

Investing in a strong modern analytics platform leverages the partnership between Business and  IT . When business users are given tools to analyze data on their own, they are free to answer questions on the fly, knowing they can trust the data itself. This leads to accurate, agile reports and dashboards and one single version of truth. And IT, free from dashboard and change requests, can finally prioritize the data itself: safeguarding data governance and security, ensuring data accuracy, and establishing the most efficient pipelines for collecting, processing, and storing data.

Adapting to a scenario that is extremely technologically, economically and socially dynamic is the lynchpin of  development and helps to drive smart systems geared towards improving integration and interaction of the smart citizen.

When data is approached intelligently to generate insights into how the  tech systems are performing it is only then that efficiencies and savings could be measured across all strategic elements of Smart Cities -enterprise competitiveness, mobility, urbanism, energy, water, waste recycling, security, culture and healthcare.

Self-service Analytics
08 octobre 20180

My World 2030 – Harness data to drive sustainability and corporate responsibility

Over the past couple of months if not years we have seen headline grabbing scandals in various sectors of the economy worldwide.  The public trust is being hugely impacted with regards to the competence of executive leadership, integrity and transparency.

Earning trust requires the utmost attention to demonstrating ethical leadership, responsible (and responsive) business practices, transparency, and a genuine commitment to an organisation’s mission.

Companies are being encouraged to put their increased profit into programs that give back to society in terms of environmental, social, and governance (ESG) aspects More than ever before, there’s growing expectations that organisations will continue to play a very active role in solving social problems such as poverty or discrimination. It’s important that organisations set standards of ethical behaviour for its peers, competition and industry.

So how can data drive sustainability and corporate responsibility? The writing is on the wall!  With the rapidly evolving technology and high velocity and volume of data flooding organisations, it becomes imperative to provide users with an ultimate analytics experience, one with zero discernible latency when interacting with data. By giving users the right tools, they will explore avenues to use data to solve real world problems.

As data becomes more available and analytic literacy more pervasive, it is crucial that companies continue to focus on how their business operations are impacting the value chain, from the farm to the factory to the boardroom.

With the advent of sensors and devices in mobile objects, companies can now leverage spatial data for powerful geospatial analysis for environmental risk assessments. The better the data sets available to assess these risks, the more informed the decisions about adaptation are likely to be.

Energy and Resources give modern society its high standard of living and produce vast quantities of data, from the energy used to the resources needed to make many of these things that help us in business and our everyday lives.

Without a deep understanding that energy is finite and that energy transformations impact not just individuals but also the environment., companies and society at large won’t be able to make informed decisions about the future. With an efficient platform for gaining insights across geographies, products, services, and sectors, companies can maximize downstream profits and minimize upstream costs.

It is the era of data-driven environmental policy-making. Governments can now harness data to effective policy making. Data analytics and visualisation give the opportunity to make the invisible visible, the intangible tangible, and the complex manageable. A data driven government calls for strong leadership and investment. This is highly feasible.  A data driven government would make it easier to identify problems, track trends, highlight policy successes and failures, identify best practices, and optimize the gains from investments in environmental protection. A responsive government would work in close collaboration with businesses, NGOs and the academic community for more conscientious environmental decision-making.

Data alone will not help us achieve the UN SDGs. What we need is strong leadership both from businesses and governments, transparency , integrity and a genuine commitment to the UN 17 SDGs. These combined with modern data analytics will provide collaborative, multilateral solutions to global challenges.

This is My World 2030!!

Self-service Analytics
18 septembre 20180

4 ways visual analytics can be additive to improve financial analysis

What if financial professionals had a faster way to complete all of their reporting and scale ad-hoc question and answer cycles? What if the finance department could improve the communication of insights to the entire enterprise—even within existing tech stacks, and large disparate databases?

Modern financial departments are adding self-service, visual analytics to their existing processes to deliver richer and more actionable insights to the business faster.

4 ways visual analytics can be additive to improve financial analysis and save significant time across many use cases and finance teams:

  1. Unify and use all of your data
  2. Scale and repeat analysis faster
  3. Interactive, ad-hoc analytics reveal data outliers
  4. Improve organisational communication if insights

 

1.Unify and use all of your data

Regardless of the size of your organization, there’s financial data everywhere—and a lot of it. Whether you want to analyze live enterprise resource planning (ERP) data living in a warehouse, or transactional data living in the cloud, or still dump HR and CRM data into different spreadsheets, you can combine any and all of it within a single, visual analytics platform, and blend it on a common field to see more accurate, holistic views of your data.

Once you have your data connected and unified with a visual analytics platform, not only will you be able to select specific data sets on-the-fly, and choose which metrics to work with, you’ll spend way more time doing deeper analysis in a visual setting.

 

2.Scale and repeat analysis faster

Whether you’ve been filling your spreadsheets to the breaking point, working with smaller data sets, or running sophisticated macros and calculations in spreadsheets, you’re often left waiting and miserable. You just need to iterate your existing analysis more quickly— you need to be able to ask and answer your data questions without having to start over every time. Once you’ve

unified your data, you’re ready to take your analysis to the next level with visual analytics.

 

3.Interactive, ad-hoc analytics reveal data outliers

Visual analytics are not chart wizards—they’re interactive, can connect to live data sources, and offer an ever-changing analysis of what’s happening now, not last week or last month. Visual analytics can take static reports and turn them into automated and interactive dashboards that anyone can access for the most accurate insights at any time. Everyone in the finance department will spend less time dealing with broken formulas, human error, and more time interacting with data in a dynamic way to explore and reveal critical insights coming from data outliers.

 

4.Improve organisational communication of insights

With visual and interactive dashboards, collaboration is built in as an integral step in the organization’s cycle of analytics. There are no additional configurations or add-ons required to share or collaborate with data, and because users can ask and answer their own questions directly in the dashboard, there are fewer redundant emails and requests to run more numbers. Finance users can simply publish and share dashboards online, to a server, or directly with the people with whom they want to collaborate, and they can immediately see how often reports are being viewed and used. And with live data connections, reports aren’t instantly out of date.

 

Source:Tableau Software