Training and support
A 360° expertise
Turning Data into action
At Business Lab Consulting, we’re proud to share our customers’ feedback. Today, we’d like to talk to you about IBL and its wiiv loyalty programme, which will be launched in 2019.
The Head of Loyalty, Cécile MASSON HENRY, gives us her impressions of our collaboration.
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Starting out in a new field
When IBL launched the wiiv programme, the team was ‘new to the field’ and had to ‘wait until we had a minimum amount of data before starting the project’. It was against this backdrop that IBL chose to call on Business Lab Consulting, an agency offering not only skills in data visualisation, but also expertise in loyalty marketing.
The Challenges
IBL faced a number of difficulties during the implementation of the data project for its wiiv loyalty programme:
- The entire team’s lack of experience and knowledge of the subject; Little feedback on the partners’ real needs in terms of data visualisation, as they themselves had little experience in this area;
- ‘Dashboards poorly adapted to business needs, due to a failure to properly question data and visualisation requirements. The time required for such a project at a time when we were still in the launch phase and undergoing significant growth. We were short of resources and we couldn’t concentrate solely on this project with all its complexities’, explains Cécile M.H, head of the division.
The contribution of Business Lab Consulting
Despite these challenges, the collaboration with Business Lab Consulting has had a significant impact on IBL’s services within this department. The greatest contribution has been in training and support to :
- Understanding what the data revealed
- Ask the right questions
- Learn loyalty programme management concepts
- Carry out tests
- Obtain a readable and comprehensible visualisation of the data
ADVANTAGES
During the tender process, Business Lab Consulting stood out as the only agency offering both :
- Data visualisation and data processing services
- Expertise in loyalty programmes
- Customised analysis models
- Technical and theoretical training
For IBL, this global offer represented real added value and its various advantages made this collaboration possible, says Cécile M.H.
The most appreciated aspects
IBL particularly appreciated the training and support provided by Business Lab Consulting, enabling it to acquire the skills needed to make the most of its data.
Positive developments in monitoring and support
Although there were some initial challenges in terms of monitoring and support due to the dependence on a single consultant, Business Lab Consulting has strengthened its team, enabling it to be more responsive and work more smoothly together.
A global, high-quality service
To sum up, IBL states:
‘With Business Lab Consulting, we had everything under one roof – visualisation expert, loyalty programme expert, data marketing expert and quality training, with the added pleasure of working with people we value and who give a huge amount of themselves to the success of our project.’
A solid recommendation
On a scale of 1 to 10, IBL recommends Business Lab Consulting's services at 8.5/10.
At Business Lab Consulting, we are delighted with the trust placed in us by IBL for its wiiv loyalty programme. We will continue to provide high quality services, taking seriously the areas for improvement that we can always work on, constantly adapting to the evolving needs of our customers in the field of loyalty marketing.